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Estudo de caso: Empresas que alcançaram a Maturidade Digital
Published on 03/23/2024 at 02:53 pm, from:
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The journey to achieve digital maturity is challenging but essential. In this study, we explore companies that, through innovative strategies and focused implementations, emerged as leaders in the digital era.


Netflix: From DVD Rentals to Streaming Domination


  • Humble Beginnings: Netflix began by renting DVDs through the mail, competing with physical rental stores.
  • Digital Adaptation: Anticipating the digital transition, the company launched its streaming service in 2007, a decision that would forever change entertainment.
  • Culture of Innovation: With a culture centered on experimentation, Netflix invested in recommendation algorithms, personalization, and the production of original content.
  • Results: Today, Netflix is synonymous with streaming, with millions of subscribers worldwide and a robust library of original content.
  • Insight: Netflix’s ability to anticipate changes in consumer behavior and adapt quickly was key to its success.


Domino’s Pizza: Transforming Pizza with Technology


  • A Rough Start: Despite being a recognized brand, Domino’s faced criticism over the quality of its pizza and service.
  • Technology Investment: Domino’s revamped its strategy, making technology its core. This included real-time order tracking, social media orders, and chatbots.
  • Digital Expansion: With the success of its innovations, the company expanded to solutions like drone delivery and autonomous vehicles.
  • Results: Domino’s went from a traditional pizzeria to a “technology company that sells pizzas,” seeing a significant increase in online sales.
  • Insight: Domino’s digital transformation shows that even traditional sectors like food can reinvent themselves through technology.


LEGO: Rebuilding an Icon with Digital


  • Early Challenges: During the 90s and early 2000s, LEGO faced financial difficulties and a decline in popularity.
  • Digital Adoption: LEGO embraced digital through video games, movies, and virtual design platforms, allowing fans to create their own sets.
  • Community Engagement: Leveraging digital platforms, LEGO created an engaged community, sourcing ideas, and co-creating products.
  • Results: Today, LEGO is not just a toy but a multimedia brand that continues to grow in popularity and profitability.
  • Insight: LEGO used technology to expand its value proposition, showing that digital innovation can revitalize classic brands.